Summer brings unique marketing opportunities that savvy businesses are tapping into. Two items have emerged as standout performers: custom cooling towels and personalized golf tees. These seemingly unrelated products share one important trait—they deliver practical value when people are most active outdoors.

Custom Cooling Towels: The Hot Trend in Summer Promotions

Nobody enjoys feeling overheated and sweaty. This universal truth has propelled custom cooling towels from niche athletic accessory to promotional powerhouse.

These innovative fabrics work through evaporative cooling. When wet, wrung out, and snapped, they stay cooler than the surrounding air for hours. Unlike items that get tucked in drawers, cooling towels solve a real problem you face during hot months.

“The genius of cooling towels lies in their utility-to-visibility ratio,” explains a marketing strategist. “Recipients actually use them, and when they do, your logo is displayed prominently—essentially turning them into walking billboards.”

Industries finding particular success include:

• Construction companies providing them to workers on job sites
• Healthcare organizations distributing them at community events
• Fitness centers offering them as new member gifts
• Outdoor retailers using them as purchase incentives
• Schools providing them to athletic teams

Customization options have expanded dramatically. Beyond simple logo printing, you can select from various sizes, materials, and cooling technologies. Some advanced options even offer antimicrobial properties or sun protection.

A Phoenix fitness studio reported that their branded cooling towels generated significant word-of-mouth after distribution last summer. “People took them to other activities—hiking, golfing, even gardening—and conversations naturally started. We created hundreds of brand ambassadors for the cost of a towel.”

When ordered in bulk from suppliers like Garrett Specialties, custom cooling towels can cost as little as $3-5 per unit—comparable to traditional promotional items with far less practical value.

Custom Golf Tees: Tiny Billboards With Massive Reach

On the greens, another promotional opportunity delivers exceptional returns. Custom golf tees may be small, but their marketing impact is surprisingly substantial.

With approximately 25 million Americans playing at least one round annually, golf creates a unique environment where your brand appears in a relaxed setting often frequented by decision-makers.

What makes custom golf tees particularly effective is their consumable nature. Unlike a promotional pen that might last months, golfers use multiple tees per round. This creates ongoing visibility throughout the entire golfing season.

The versatility extends beyond corporate outings:

• Real estate agencies include branded tee packs with closing gifts
• Financial services distribute them to high-value clients
• Local businesses sponsor holes at charity tournaments
• Resorts offer complimentary branded tees to guests
• Automotive dealerships include them in welcome packages

“Golf tees achieve perfect alignment of cost, utility, and exposure,” notes a country club marketing director. “They’re inexpensive enough to distribute liberally, useful enough to actually get used, and visible in a setting where people are relaxed and receptive.”

Customization options have evolved significantly, with biodegradable wooden tees becoming popular as companies emphasize sustainability. When you order in bulk, custom golf tees represent one of the most cost-effective promotional options, often costing less than 20 cents per tee.

Creating Seasonal Marketing Synergy

Forward-thinking companies have begun combining these items into coordinated promotions. A Georgia financial services firm recently distributed branded cooling towels and golf tees together as a “Summer Client Appreciation” package.

“The combination communicated that we understand and support our clients’ summer activities,” explained their marketing manager. “The cooling towels acknowledged the heat everyone deals with, while the golf tees recognized a specific passion many share.”

This paired approach creates multiple touchpoints. You might use the cooling towel during yard work or at children’s sporting events, while the golf tees come into play during leisure time. Each use reinforces brand recognition in different contexts.

The Practical Appeal of Seasonal Promotions

The growing popularity of both items reflects a broader shift toward promotional products with genuine utility. Today’s consumers are increasingly minimalist—they don’t want more “stuff” unless it serves a purpose.

Summer-specific items hit the sweet spot of being seasonally relevant, genuinely useful, and affordable to distribute widely. As one marketing director put it, “The best promotional item is one people actually want to receive and use. Everything else is just destined for the junk drawer.”

For your warm-weather marketing strategy, these two promotional products offer proven pathways to increased brand visibility during the most active months of the year. Whether keeping customers cool or helping them tee off in style, the end result is positive brand associations during leisure moments that matter.

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Looking to elevate your summer promotions? Explore custom logo cooling towels and personalized golf tees at GarrettSpecialties.com.