Koozie Comes With Innovative Materials

Koozie® coolers have evolved far beyond the simple foam sleeves we all remember. Today’s versions use innovative materials that keep drinks colder, last longer, and make branding more effective than ever.

Koozie® products have come a long way from the simple foam sleeves that first appeared decades ago. What began as a basic black drink insulator has evolved into a line of high‑performance coolers made with advanced materials designed to keep beverages colder, longer, and more comfortable to hold. Today, the Koozie® name is recognized everywhere—and often used as the generic term for any insulated drink holder—thanks to its durability, versatility, and constant innovation.

One of the biggest breakthroughs came with the introduction of compressible neoprene in the 1990s. This flexible, water‑resistant material allowed Koozie® coolers to fit a wider range of cans and bottles while offering better insulation than traditional rigid foam. Neoprene also made the coolers easier to fold, store, and carry, helping them become a staple at events, outdoor gatherings, and everyday use.

As materials improved, so did performance. Modern Koozie® coolers help maintain beverage temperature, reduce condensation, and keep hands dry—all while offering vibrant full‑color imprint options that make them ideal for branding. Whether used at company picnics, fundraisers, weddings, tailgates, or employee appreciation events, Koozie® products deliver long‑lasting visibility and practical value.

With their combination of innovative materials, reusable design, and universal appeal, Koozie® coolers remain one of the most effective promotional items for any occasion. They’re lightweight, easy to distribute, and built to last—making them a memorable way to keep your message in hand and your brand top of mind.